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Privacy Policy

Last updated: August 2026

This Privacy Policy applies to 8 Yellow services (the "Services"), which include websites, software, and related services, accessed via any platform or device, that link to this Privacy Policy. The Services are operated by 8 Yellow Limited ("8 Yellow Limited", "we" or "us").

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users and other individuals in connection with the Services.

Capitalized terms that are not defined in this Privacy Policy have the meaning given to them in the Terms of Service.

Information We Collect

We collect your information in three ways: information that you provide, automatically collected information, and information from other sources. More detail is provided below.

Information You Provide

When you create an account, upload advertisement and listings, contact us directly, or otherwise use the Services you may provide some or all of the following information:

  • Account information, such as date of birth, username, password, email, phone number, and profile image.
  • User content, including comments, photographs, audio recordings, videos, and text that you choose to create, import, upload, or publish through our apps and websites. Even if you are not a user, information about you may appear in user content created or published by users on our apps and websites. We may collect user content through pre-uploading at the time of creation, import, or upload, regardless of whether you choose to save or publish that user content.
  • Messages, including content you compose, send, or receive through our messaging functionalities, including messages you send through our chat functionality when using our features to communicate with buyers and sellers.
  • AI interactions, including prompts, questions, files, and other types of information that you submit to our AI-powered interfaces, as well as the responses they generate.
  • Clipboard content, such as text and images, accessed through your device's clipboard when you choose to use certain functions such as initiating information sharing with third-party services, or copying and pasting clipboard content onto our apps and websites.
  • Your phone and social network contacts, with your permission. If you choose to sync your contacts, we will collect information, such as names, phone numbers, and email addresses from your device's phone book, and friends list from your social network, and match that information to users who have 8 Yellow accounts.
  • Your account settings and communication preferences.
  • Information to verify an account such as proof of identity or age.
  • Information in correspondence you send to us, including when you contact us for support.
  • Information you share if you fill in advertisers' forms on our app, or through your participation in surveys, research, promotions, marketing campaigns, events, or contests.

Information You Provide may include sensitive personal information, as defined under the Nigeria Data Protection Act (NDPA) 2023. We process such information in accordance with Nigeria Data Protection Act (NDPA) 2023. You may choose whether or not you include sensitive personal information in your user content, advertisement or listing or in other information you voluntarily submit. The type of information that Nigeria Data Protection Act (NDPA) 2023 have identified as sensitive personal information include the following: medical records, physical health and mental health history, biometric data, genetic date, racial or ethnic origin, religious beliefs, sexual life or sexual orientation, political opinions and philosophical convictions and trade union memberships or financial information. 8 Yellow does not require you to provide this type of information. However, if you choose to publish such information, please keep in mind that such content may be visible to other users and the public, depending on your privacy settings.

In other situations, we may process your financial information in order to provide you the goods or services you request from us; your photo identification may be required in order to verify your identity; and information from users under the relevant age threshold in order to confirm age. We may also collect precise location data, depending on your settings and as explained below.

Automatically Collected Information

We automatically collect certain information from you when you use the Services, including:

  • Usage information, including information regarding your use of the Services, such as information about how you interact with advertisements and listings, the duration and frequency of your use of the Services, and your engagement with other users. We also collect certain information about your interactions with websites when you use our in-app browser.
  • Technical information from your device, network, and application, including your IP address, user agent, mobile carrier, time zone settings, identifiers for advertising purposes, model of your device, the device system, network type, your screen resolution and operating system, app and file names and types, keystroke patterns or rhythms, battery state, audio settings and connected audio devices. We automatically assign device IDs and user IDs, and may use this and other information to identify your activity across devices.
  • Location information about your approximate location based on your device and network information, such as SIM card region, IP address, and device system settings. Also, if you choose to enable location services for the 8 Yellow app within your device settings, we collect approximate or precise location information from your device. You can turn off location services from your device settings at any time.
  • Metadata that is automatically uploaded in connection with your user advertisements and listings, messages, or AI interactions, such as how, when, where, and by whom the user advertisements and listings was created, or message or prompt was sent. Metadata may also include information, such as your username, that enables your user advertisements and listings to be traced back to your account by other users.
  • Cookies and other similar technologies (e.g., web beacons, flash cookies, pixels, SDKs, etc.) that we and our service providers and business partners use to provide certain features and functionalities, including to measure and analyze how you use the Services enhance your experience using the Services; improve the Services; and promote the Services on other websites and apps.

Information From Other Sources

We may receive the information described in this Privacy Policy from other sources, such as:

  • If you choose to sign up or log in to the Services using a third-party service, we may collect information from the third-party service, such as your public profile information and email.
  • We receive information about you from sellers as well as payment and transaction fulfillment providers, such as payment confirmation details, and information about the delivery of products you have purchased through our shopping features.
  • We may obtain information about you from affiliates controlled by, or under common control with, us.
  • We may receive information about you from others, such as where you are included or mentioned in user advertisements and listings, messages, in a complaint, appeal, request or feedback submitted to us, or if your contact information is provided to us.
  • We may also collect or receive information about you from professional organizations, businesses, government authorities, and others, including publicly-available sources.

How We Use Your Information

We use the Information We Collect for the following purposes:

  • To operate and administer the Services, such as enabling you to advertise and list, create, share and to interact with other users and their advertisements and listings and providing user support.
  • To review, support, improve, and develop the Services, and train, test, and improve technology, such as machine learning models and algorithms, including by analyzing how people are using the Services; conducting research; soliciting feedback; monitoring your activity and usage across the devices you use to access the Services; and scanning, analyzing, and reviewing user advertisements and listings, messages, AI interactions, and associated metadata.
  • To personalize and customize certain features, such as providing your "For You" feed and creation tools.
  • To promote our and third-party products and services. We may also use user advertisements and listings as part of our marketing campaigns, with your permission.
  • To provide and improve our services.
  • To maintain and enhance the safety, security, and stability of the Services by identifying and addressing technical or security issues or problems (such as technical bugs and spam accounts), and detecting abuse, fraud, and illegal activity.
  • To verify your identity or age.
  • To communicate with you, including to notify you about changes in our services.
  • To enforce our Terms of Service and other conditions and policies that apply to you and to protect the safety of our users and integrity of the Services, including by scanning, analyzing, and reviewing user advertisements and listings, messages, AI interactions, and associated metadata.
  • To comply with our legal obligations and defend our legal rights and commercial interests, and those of our affiliates, users, and the public.
  • For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
  • To combine Information We Collect for any of the foregoing purposes.
  • To aggregate or de-identify Information We Collect.

Profiling: We do not engage in profiling which results in legal or similarly significant effects, as defined under applicable law.

How We Share Your Information

We are committed to maintaining your trust, and while we do not sell your personal information or share your personal information with third parties for purposes of cross-context behavioral advertising where restricted by applicable law, we want you to understand when and with whom we may share the Information We Collect for the purposes described below. Please note that information disclosed to certain third parties may be processed in accordance with their privacy policies.

Service Providers and Business Partners

We share Information We Collect with service providers and business partners as necessary to help us perform business operations and for business purposes, including research, payment processing and transaction fulfillment, technology services, deliveries, sending communications, advertising and marketing services, analytics, measurement, data storage and hosting, disaster recovery, and search engine optimization. Examples of such service providers and business partners include:

  • Payment processors and transaction fulfillment providers, who may receive certain Information You Provide, Automatically Collected Information, and Information From Other Sources.
  • Customer and technical support providers, who may receive certain Information You Provide, Automatically Collected Information, and Information From Other Sources.
  • Advertising, marketing, and analytics partners, who may receive certain Information You Provide, Automatically Collected Information, and Information From Other Sources for the purpose of providing their services.
  • Users of our analytics services, who may receive aggregated statistics and insights to understand user engagement. We may create this aggregate information using Information You Provide and Automatically Collected Information.
  • Third-party platforms and partners, who may receive certain Information You Provide, Automatically Collected Information, and Information From Other Sources depending on the features you use and the permissions you grant. We share your information with these entities to offer you a seamless sign-up, log-in, and content-sharing experience as well as to enable third-party features which allow you to connect your 8 Yellow account.

Within Our Corporate Group

We may share Information We Collect with affiliates controlled by, or under common control with, 8 Yellow Limited as necessary for the purposes set forth within this Privacy Policy.

In Connection with a Sale, Merger, or Other Business Transfer

We may share Information We Collect in connection with or during negotiations of a corporate transaction, such as a merger, acquisition in full or in part, reorganization, asset sale, or in the unlikely event of bankruptcy.

For Legal Reasons

We may share Information We Collect to comply with the law, including to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims, or government inquiries. We may also disclose Information We Collect to enforce any terms applicable to the Services, and to protect and defend our rights, interests, safety, and security, and those of our affiliates, users, or the public.

Users and the Public

Based on your privacy settings, your information, including certain of your account information, user advertisements and listings, and usage information, may be visible to other users and the public. For example, if you have a public account and have not restricted the visibility of your posts individually, your account information and user advertisements and listings can be viewed or shared by anyone, whether or not they have an 8 Yellow account, and may also appear on search engines, content aggregators, and news sites. You can learn about privacy settings, including how to limit the audience for your advertisements and listings. Please use caution in disclosing personal information, especially sensitive personal information, while using the Services. We are not responsible for the information you choose to publicly disclose.

Independent Researchers

We may share certain of your information with qualifying researchers to facilitate independent research.

With Your Consent

We may share your information for other purposes pursuant to your consent or at your direction. For example, we may facilitate the sending of marketing communications to you by sellers, such as by sharing your email address.

Your Rights and Choices

You may submit a request to know, access, correct or delete the information we have collected from or about you by sending your request to the physical address provided in the "Contact Us" section below. You may appeal any decision we have made about your request through these same methods. Through your in-app settings, you can directly update your account information, request a copy of your data, or deactivate or delete your account by following the instructions for deactivation or deletion. We will not retaliate against you for exercising your rights and choices, although some aspects of the Services may no longer be available to you.

You may be entitled, in accordance with applicable law, to submit a request through an authorized agent. To designate an authorized agent to exercise choices on your behalf, please provide evidence that you have given such agent power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We will respond to your request consistent with applicable law and subject to proper verification. We will verify your request by asking you to send it from the email address associated with your account or to provide information necessary to verify your account.

You can also control the information we collect and opt out of certain activities in the following ways:

  • You may be able to control some of the Information We Collect by refusing or disabling cookies through your device browser settings. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of cookies. In addition, your choice to disable cookies is specific to the particular browser that you are using when you disable cookies, so you may need to separately disable cookies for each type of browser. Some browsers transmit "do-not-track" signals to websites. Because of differences in how browsers incorporate and activate this feature, we currently do not take action in response to these signals. Please be aware that if you choose to refuse, disable, or delete cookies, some of the functionality of the Services may no longer be available to you. Without this information, we are not able to provide you with all of the requested services.

Data Security and Retention

We use reasonable measures to help protect information from loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction. You should understand that no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100 percent secure. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.

We retain information for as long as necessary to provide the Services and for the other purposes set out in this Privacy Policy. We also retain information when necessary to comply with contractual and legal obligations, when we have a legitimate business interest to do so (such as improving and developing the Services, and enhancing its safety, security and stability), and for the exercise or defense of legal claims.

The retention periods are different depending on different criteria, such as the type of information and the purposes for which we use the information. For example, when we process your information such as your account registration information to provide you with the Services, we keep this information for as long as you have an account, subject to your updates of such information. If you violate our Terms of Service, or other conditions or policies, we may remove you from the Services immediately, but may keep information about you to process the violation.

Privacy Policy Updates

We may update this Privacy Policy from time to time. When we update this Privacy Policy, we will notify you by updating the "Last Updated" date at the top of the new Privacy Policy, posting the new Privacy Policy, or providing any other notice required by applicable law. We recommend that you review this Privacy Policy regularly to stay informed of our privacy practices.

Contact Us

Questions, comments and requests regarding this Privacy Policy should be addressed to:

  • Webform:
  • Mailing Address: 8 Yellow Limited, Lagos, Nigeria